Kevin Durant, Nike and Back to the Future Raise $4.7 Million for Parkinson’s Research

NEW YORK, November 11, 2011 — The Michael J. Fox Foundation for Parkinson’s Research (MJFF) today announced that Nike’s total funds raised for the Foundation, generated by the 10-day eBay auction of 1,500 pairs of limited edition 2011 NIKE MAG shoes, topped $4.7 million. The funds will go straight to the Foundation’s aggressive research programs to help speed a cure for Parkinson’s disease.

Not only did the release of the 2011 NIKE MAG shoes generate a remarkable sum for Parkinson’s research, it also brought the critical unmet medical need in Parkinson’s disease to the attention of new audiences. On the first day of the auction, the Foundation’s Website ( experienced a greater than 1300-percent increase in traffic over the same day in 2010. Over the course of the 10-day auction, the Foundation’s Facebook page ( added almost 10,000 new fans.

Through the $50-million Brin Wojcicki Challenge, effective through 2012, the proceeds of the auctions will be doubled — bringing the total funds generated to $9.4 million. The Challenge was announced earlier this year and is made possible by the leadership of longtime Foundation friends Sergey Brin, co-founder of Google, and his wife, Anne Wojcicki, co-founder of personal genetics company 23andMe.

“The enthusiasm this project ignited, and the funds and awareness the shoes generated for Parkinson’s research, are both humbling and inspiring,” said Fox. “Our Foundation is truly grateful to Nike for this unique partnership that brought Back to the Future fans, sneakerheads and the PD community together in the quest to eradicate Parkinson’s from the space-time continuum.”

Appearing on “The Late Show with David Letterman” on September 8, Fox revealed the 2011 NIKE MAGs to the world, officially kicking off the eBay Fashion Vault auctions that closed on September 18. The shoe was an exact replica of the originals he wore as Marty McFly in Back to the Future II, down to the contours of the upper, the glowing LED panel and the electroluminescent “NIKE” in the strap.

“We are thankful to the communities and individuals who showed their support to Michael and his Foundation,” says Mark Parker, Nike CEO. “We hope their actions will have a lasting impact on the Foundation’s goal to end Parkinson’s disease.”

The much-anticipated release of the “greatest shoe never made” sparked a whirlwind of excitement spanning the globe with the unveil of a ‘Lost Scene’ created to honor the original Back to the Future films and characters. The episode has been viewed over 2.9 million times on YouTube to date.

At the 2011 NIKE MAG launch party in Los Angeles, British rapper and avid sneaker collector Tinie Tempah won the distinction of owning the first pair of the 2011 NIKE MAG with his $37,500 bid at live auction. The unprecedented fervor continued throughout the online auctions and beyond, with an average selling price per pair of $3,600. An additional 10 pairs were sold at live auctions, from Paris to Tokyo. Christopher Lloyd, who reprised his beloved role in the Back to the Future ‘Lost Episode,’ donated his own pair of NIKE MAG shoes back to the cause, autographing the box for good measure. Mr. Lloyd’s shoes drew $13,500 for Parkinson’s research at a live auction event held September 17 at NikeTown New York. Combined, the live and online auctions raised a total of $4.7 million, which reflects all final settled transactions, authenticated by eBay and Nike.

Fox concluded, “Creating a future without Parkinson’s requires the involvement of many. Thanks to Nike and everyone who took part in this incredible event, our ranks have grown exponentially.”

About The Michael J. Fox Foundation for Parkinson’s Research
As the world’s largest private funder of Parkinson’s research, The Michael J. Fox Foundation is dedicated to accelerating a cure for Parkinson’s disease and improved therapies for those living with the condition today. The Foundation pursues its goals through an aggressively funded, highly targeted research program coupled with active global engagement of scientists, Parkinson’s patients, business leaders, clinical trial participants, donors and volunteers. In addition to funding over $270 million in research to date, the Foundation has fundamentally altered the trajectory of progress toward a cure. Operating at the hub of worldwide Parkinson’s research, the Foundation forges groundbreaking collaborations with industry leaders, academic scientists and government research funders; increases the flow of participants into Parkinson’s disease clinical trials with its personalized online tool, Fox Trial Finder; promotes Parkinson’s awareness through high-profile advocacy, events and outreach; and coordinates the grassroots involvement of thousands of Team Fox members around the world. Now through December 31, 2012, all new, returning and increased giving to The Michael J. Fox Foundation will be matched on a dollar-for-dollar basis with the $50-million Brin Wojcicki Challenge, launched by Sergey Brin and Anne Wojcicki.

About Nike, Inc.
Nike, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit

About eBay Inc. and eBay Fashion
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about connecting buyers and sellers. We do so through eBay, the world’s largest online marketplace, which allows users to buy and sell on eBay platforms in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI Commerce, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. For more information about the company and its global portfolio of online brands, visit

eBay Fashion is a dedicated destination for fashion on eBay, delivering an inspired, interactive shopping experience. With more than 20 million daily listings, eBay Fashion surfaces an unparalleled selection of new, designer and brand name clothing, shoes and accessories at incredible value. The eBay Fashion Vault platform offers exclusive, limited time sales direct from designers and brands and the eBay Fashion iPhone app lets shoppers browse, buy and virtually try on items from the millions of fashion listings—anytime, anywhere. For more, visit, and to join the conversation, go to or follow @eBay_Fashion.

Kevin Durant Goodman League 2011 Summer Mixtape

Our friends over at The Mars Reel put together a great mixtape of highlights of Kevin playing in the Goodman League throughout the summer. Check it out!

Kevin Durant’s 35th Hour, Episode 4: Horns Up

In this episode of 35th Hour, watch KD catch a football game at his alma mater the University of Texas, play in a charity game with Justin Bieber, and hang out in Baton Rouge during the filming of his new Warner Bros. movie. Candace Parker, TJ Ford, Big Baby Davis, and Brandon T. Jackson (Tropic Thunder) also make appearances in this episode.

Video: Kevin Durant and LeBron James Workout in Akron

Recently KD went to Akron, Ohio to work out with his friend LeBron James. Check out how it all went down.

What Does Basketball Never Stops Mean to Kevin Durant

Hear what Basketball Never Stops means to KD, LeBron, Amar’e, Dirk, Sue Bird, Coach K, Questlove, and J. Cole.

Kevin Durant Plays Intramural Flag Football with Oklahoma State Students

Early Monday afternoon, KD tweeted something about being bored and wanting to play flag football. Immediately, an Oklahoma State student named George Overbey replied to KD with a intramural game invite. The next thing you know, the NBA’s leading scorer is down in Stillwater doing his best Michael Vick impersonation with a bunch of co-eds. Have you ever seen a 6’10″ quarterback before?

Kevin recorded 4 touchdowns as a QB and did his best Deion Sanders impersonation on defense by securing 3 interceptions.


Kevin Durant Stars in Nike Basketball’s New Basketball Never Stops Commercial

KD joined fellow Nike Basketball stars Dirk Nowitzki, LeBron James, Sue Bird and Amare Stoudemire in the new Nike Basketball “Basketball Never Stops” campaign.

Despite the NBA lockout, KD has been seeding the idea of “Basketball Never Stops” by participating in pro-ams and charity games for fans across the globe the entire off-season.

Musicians Questlove and J Cole also star in the spot.

Highlights from Kevin Durant’s OKC Charity Game

Here are some highlights from KD’s OKC charity game. All-Stars such as LeBron James, Chris Paul and Carmelo Anthony also took part in the game.

Kevin Durant Featured in ESPN the Magazine’s Plan B Issue

KEVIN DURANT HAS SEEN THE YOUTUBE VIDEOS. The ones where he drains so many threes the crowd rushes the court to touch the hem of his garment. The ones where his step-backs and crossovers turn defenders into extras from The Walking Dead. The ones where, with his Bambi gait, he shuts down more crap than Congress. The ones where he out-LeBrons LeBron. On his extended summer vacation, Durant took his game to the playground courts of LA, DC and NYC. The highlights became the “Lazy Sunday” of the lockout. On them, freed from the formality of the NBA, Durant plays with frivolity. Nothing is at stake. The game is just the game. And he is just a kid, standing on the court, letting the crowd love him.

DURANT RAINED 48 POINTS at the CP3 Foundation All-Star Game in early October. Scored 50 a week later at the Drew vs. Goodman rematch. In one now-legendary August game at Harlem’s Rucker Park, he dropped 66 points, his shots falling hard like a fat lady’s pants. There were more than 150 clips of the game on YouTube.

By mid-October, the most popular one, Kevin Durant Catches Fire in Harlem, had 3.2 million views. To watch it is to witness a crowd growing incredulous, then delirious. To watch it is to see a man having a moment.

It’s a month after the videos first began circulating, and Durant is eating wings at Hooters. He does not register the orange-and-tan waitresses or their tank tops. His eyes are fixed on flat screens and football. “This summer?” he asks, wrinkling his forehead. “All I was doing was hooping. I didn’t feel any different. It wasn’t anything I hadn’t done before.”

When told that the word going around the hoops world is that the games prove he’s finally grown up, that baby Durant has at long last become a man, that he’ll emerge from the lockout as the league’s new alpha male and claim a fistful of rings for his long-suffering franchise, he scoffs. “I did it because I wanted to play,” he says. “Simple.”

At 23, Durant looks both older and younger than he is. His face still stubbornly holds on to its round-cheeked boyishness, a teenage Jamie Foxx. But his eyes seem from another, darker time — wiser, more resigned. Durant insists that the player people swooned over on the playground is the same player who dons the royal-blue Thunder uniform. He figures that the lockout just left people hungry, that a saltine tastes like steak to a starving man.

“I felt like I was just being me,” he says, swallowing a fried cheese stick. His pickup games were not, he stresses, about PR, nor were they about staying in the lockout limelight. “I was actually surprised by the attention it got,” he says with some chagrin. “I wasn’t doing it to get noticed.”


Kevin Durant’s 35th Hour, Episode 3: Here for the Future

In this episode of Kevin Durant’s 35th Hour, get an inside glimpse at one of Kevin’s recent trips to Los Angeles where he watched high school prospects perform at the Elite 24 in Venice Beach and shot a Nike commercial for the “Back for the Future” initiative.

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