KD and the World Basketball Festival
Last week KD was in New York city to help Nike and USA Basketball announce the World Basketball Festival and also introduce the new Nike Hyperfuse shoe and Hyperelight uniform to the world.
The World Basketball Festival, August 12-15, features basketball’s leading brands within the NIKE Inc. portfolio — Converse, the Jordan Brand, and Nike Basketball.
The World Basketball Festival is a uniquely dynamic event, from the moment it tips off with a showcase featuring members of the 2010 USA Basketball National Team on an open-air court in Times Square, to an unprecedented Times Square performance by a surprise musical act, to the final games of the weekend between four of the best teams in the world at Madison Square Garden.
“The World Basketball Festival will be an unforgettable event for the people of New York City and basketball fans around the world,” said Charlie Denson, Nike Brand President. “Every two years we plan to connect the global world of basketball to celebrate the sport while leaving a lasting legacy within the community.â€Â
From Times Square on August 12, the action moves uptown to New York City’s legendary basketball courts at Rucker Park in Harlem, Friday and Saturday, August 13 and 14.
Rucker Park will be home to open-air practices and scrimmages by National Teams from Brazil and Puerto Rico, and training by France, mixed with performances by top international music acts, in addition to a grassroots youth tournament serving as the championships for some of New York’s top summer basketball leagues. Fans will also be invited to participate in clinics here designed to improve training and basketball skills. The two days at Rucker Park will culminate with a special celebration on Saturday, August 14. Details will be provided closer to the day.
The World Basketball Festival concludes Sunday, August 15 with an exciting exhibition double-header featuring the United States taking on France (1 p.m. EDT) and China meeting Puerto Rico (3:30 p.m. EDT) at famed Madison Square Garden.
The exhibition games are being utilized as part of the teams’ preparation for the 2010 FIBA World Basketball Championship in Turkey, August 28 to September 12.
While playing for Team USA KD will wear the new Nike Hyperfuse shoe.
The Hyperfuse is a super lightweight, highly breathable basketball shoe inspired by the street ball games in China. The composite is comprised of a superior stability layer, a breathable mesh layer and a durable outer skin layer all fused together into a unibody composite design. Hyperfuse also revolutionizes the way shoes are built by “fusing†its distinct layers into an engineered composite to provides a level of precision unattainable with traditional cut-and-sew construction. With Hyperfuse, additive overlays are eliminated and engineered zones of support are placed precisely where they are needed. The Hyperfuse’s seamless unibody design helps eliminate potential hotspots and wear points in footwear. And at roughly 12.5 ounces for a size 9, the shoe embodies superior lightweight performance. The design was inspired by Chinese basketball players and their need for shoes that are lightweight, can hold up outdoors, and have great traction/breathability.
Here’s video of Shane Kohatsu and Fred Dojan of Nike’s Innovative Kitchen breaking down the concept behind Hyperfuse
In addition to the Hyperfuse, KD and his Team USA teammates will be wearing Nike’s new Hyperelite uniform as part of their uniform. They are essentially the lightest, most durable uniforms Nike has ever produced. The jerseys have 13 inches less fabric than a typical basketball jersey and the shorts weigh less wet (10.1 oz.) than a normal pair does dry (13.6 oz.).
Here’s a look at KD and Yi Jianlian wearing the new Hyperelite uniforms:




















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