While the Zoom KD IV has seemingly stolen the signature spotlight from the rest of Nike Basketball’s marquee athletes this fall, most of that attention can be directly attributed to the “Nerf” themed version launching today.
As we saw all summer long on the charity and exhibition game circuit, it was hard to find a locked out NBA player showing more passion for the game of basketball than Kevin Durant, and Nike Basketball is showcasing KD’s youthful love of the sport in what is easily the most hyped colorway in his signature line’s young history. Just a few weeks ago, they were even voted the most anticipated model of the entire season. With an aggressive concord purple and bright crimson base, the story most certainly also goes well beyond just the sneaker, as one of the brand’s most evolved boxes makes its way to retail. The damn thing turns into a Nerf hoop itself.
Check out a detailed look at just how the “Nerf” Zoom KD IV theme and concept came about ahead, straight from Nike Basketball Graphic Designer Erick Goto, who worked in conjuction with Color Designer Eugene Rogers and Materials Designer Golnaz Armin to bring the story to life.