Take a look at the Easter colorway of KD’s Nike Zoom KD IV signature shoe. Decked out in a Mint Candy/New Green-White scheme, the colorway is sure to be one of the most sought after of the spring.

As usual, stay tuned to the KD35 Blog for official release information and photos. For now, pick up all of the currently available colorways of the KD IV and KD Nike Basketball gear at NikeStore.com.

Check out the latest T-Shirt to hit KD’s Flight Collection. In large block print front and center, the Nike Pro Player (Durant) Men’s T-Shirt pays tribute to a hoops superstar in a classic profile. The KD logo on the sleeve is a nice detail to set it apart from other Nike Pro Player T-Shirts. Click on the photo below to purchase yours at NikeStore.com today.

KD held another “find my backpack” contest over the weekend. This time the backpack was dropped at Nike Santa Monica. The first person to find the Nike representative in the Basketball Never Stops T-Shirt with KD’s backpack was @Peiman5 on twitter.

@Peiman5 got to keep the contents of the backpack and will also have a pair of the limited Nerf KD IV colorway sent his way. Make sure you keep following KD and Nike Basketball on Twitter for info on when KD will have his next “Find my Backpack” contest.

The NBA Season opens on Christmas day this season and KD will be sporting a special colorway of his signature Nike Zoom KD IV sneaker to commemorate the holiday season. The Copper colorway pays tribute to cookie cutters used to make cookies throughout the holiday season.

The KD IV Christmas will be available for purchase midnight eastern Christmas Morning on Nikestore.com and at various retailers.

Here’s a preview of the white/grey/photo blue Nike Zoom KD IV colorway KD will be wearing at home games to start the season. Look for this colorway to hit retail early 2012. For now, get all the currently available KD Nike gear at Nikestore.com

Check out the latest KD Dri-Fit T-Shirt to hit Nikestore.com. A modern hoops hero soars through the clouds on the Nike Dri-FIT KD Old Master Men’s Basketball T-Shirt, a sweat-wicking fit design that glimpses the future. Click on the photo below to purchase the T-Shirt at Nikestore.com.

Check out the new Nike Kevin Durant Pro Player 3.0 T-Shirt. In bold camouflage detail, the T-Shirt pays tribute to one of the game’s premier talents in a comfortable cotton fit. Click on the photo below to purchase the T-Shirt at Nikestore.com

This past weekend, KD launched his “find my backpack” campaign with Nike Basketball. Throughout the season, KD and Nike Basketball will be dropping KD backpacks at markets across the country. When KD announces a drop off point, the first person to find the backpack and follow the attached instructions gets to keep the contents of the backpack and have a pair of one of the limited edition Nike Zoom KD IV colorways (Nerfs, Coppers, etc) sent their way.

The first drop was in New York city, and the winner of the contest was @msilber29. He gets to keep the KD backpack as well as the Nike Basketball Never Stops T-Shirt and Skullcandy Headphones found in the backpack. He’ll also have a pair of Nike Zoom KD IV ‘Nerf’ colorway sent his way.

Make sure you follow KD and Nike Basketball on twitter to find out where the next backpack drop will be. Your city could be next!

This weekend, KD’s alma mater, the University of Texas, took the floor against the Temple Owls sporting the limited Nike Zoom KD IV ‘Nerf’ colorway. The Longhorns came up victorious against the Owls, winning 77-65. Maybe the Longhorns will stick with the KD IV the rest of the season?

While the Zoom KD IV has seemingly stolen the signature spotlight from the rest of Nike Basketball’s marquee athletes this fall, most of that attention can be directly attributed to the “Nerf” themed version launching today.

As we saw all summer long on the charity and exhibition game circuit, it was hard to find a locked out NBA player showing more passion for the game of basketball than Kevin Durant, and Nike Basketball is showcasing KD’s youthful love of the sport in what is easily the most hyped colorway in his signature line’s young history. Just a few weeks ago, they were even voted the most anticipated model of the entire season. With an aggressive concord purple and bright crimson base, the story most certainly also goes well beyond just the sneaker, as one of the brand’s most evolved boxes makes its way to retail. The damn thing turns into a Nerf hoop itself.

Check out a detailed look at just how the “Nerf” Zoom KD IV theme and concept came about ahead, straight from Nike Basketball Graphic Designer Erick Goto, who worked in conjuction with Color Designer Eugene Rogers and Materials Designer Golnaz Armin to bring the story to life.

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