Published by admin in Blog on December 13th, 2011 | 1
Have questions about KD’s new Zoom KD IV signature shoe? Wednesday at 6pm Eastern time, Nike Zoom KD IV designer Leo Chang will be chatting with fans about the KD IV on Nike Basketball’s Facebook page. Make sure to swing by the chat with all of your KD IV questions.
Launching December 3, the Nike Zoom KD IV features the new Adaptive Fit system, Hyperfuse construction and a Zoom Air unit – a versatile combination for one of basketball’s most electric players.
The Nike Zoom KD IV was built to the exact specifications of Durant, who is closely involved in the design process with Nike Basketball Footwear Design Director Leo Chang. Chang has led the design for all four of Durant’s Nike signature shoes since 2008. Incorporated for the first time in a basketball shoe, the new Adaptive Fit system provides a lock-down fit with a synthetic strap that wraps up from the inside of the upper and integrates with the laces for superior fit and lateral support.
The Hyperfuse construction on the upper is a composite of three different layers of material that are fused together using a pressing process to create a nearly seamless, one-piece upper that is lightweight, breathable and durable. Furthermore, the Nike Zoom unit in the forefoot provides lightweight, low-profile and responsive cushioning. Lastly, a low collar design provides optimal support and flexibility through the ankle and makes this a versatile shoe for multiple positions on the court.
As Kevin evolves as a basketball player so do his shoes. “First and foremost my shoe needs to be comfortable – it felt like I had been playing with them the whole season. The Adaptive Fit system is a customized feel and locks me in,” said Durant.
Designed with direct insights from Kevin Durant and his lineage, the Nike Zoom KD IV pays tribute to his team and family with details incorporated into the outsole including a lightning bolt traction pattern representing KD’s team and “Big Chucky” on the heel which pays tribute to KD’s late childhood mentor and coach. The initials “WP” in the shape of a heart on each toe represent Kevin’s parents and “Barbara” is his grandmother’s name. Personal messages as “Work Hard” and “Stay Focused” are printed also on the outsole.
Published by admin in Blog on October 27th, 2011 | 6
Nike and KD are not playing around with the Nike Zoom KD IV. Earlier this week we showed you the awesome Zoom KD IV NERF colorway that will be dropping sometime next month. Today we’re giving you a sneak peek of the KD IV “Year of the Dragon” colorway.
KD IV lead designer Leo Chang was caught wearing these at KD’s charity game in OKC this weekend. Stay tuned for the release date of the Year of the Dragon colorway as well as all of the hot KD IV colorways Nike plans to release.
Yesterday, the designer of the Zoom KD line, Leo Chang, participated in a chat about the new Zoom KD III on the Nike Basketball Facebook. Here are some highlights from the chat.
*KD III is coming to Nike iD in the Spring of 2011: For those interested in customizing the KD III, this will be your opportunity to design the KD III in exactly the colorway you want. Leo hinted that there should be some other options available for customization of the KD III on Nike iD beyond just color.
*Biggest difference between the KD II and KD III: The KD III has no strap, has Flywire (Skinwire) technology and is lighter than the KD II.
*Shoe Weight: 13.5 ounces. Lighter than last year’s KD II.
*Cushioning setup: Zoom Air unit in the forefoot, Phylon midsole.
*What positions on the floor does the shoe work best for? Since Nike is aware that most of KD’s teammates like to wear the KD line, they designed the shoe to work for all 5 positions and for players as versatile as KD.
*Will the KD III’s be available in Kid sizes? Yes, in the spring of 2011.
*Why is Kevin Durant’s shoe only $88 when the Kobe and LeBron lines run over $130 each? Does it mean the shoe is inferior? KD insists Nike make his shoe at a price point under $90, so Nike has to get real creative on designing and building a shoe that can perform as well as Kobe and LeBron lines. By no means is it inferior in performance. Nike tries to pack as much punch in it as possible. They just are more efficient with their embellishments so they can focus on performance. The technology must be pretty sufficient as KD wears STOCK KD III kicks with no additional performance customizations.
*How involved was KD in the design process? KD was very involved in the design process. Nike started by asking him what he wanted in the KD III before Leo put pen to paper. KD even let teammates like Nick Collison have an influence on the design. A lot of the storytelling details were specifically requested by KD. Video game controller buttons, something that talked about his team, his family, and Seat Pleasant (his hometown). Video game controller buttons: KD is a bit obsessed with gaming! Piano keys: KD loves to make beats when he’s not hooping and playing games. WP: KD’s parents’ initials, Seat Pleasant: Seat Pleasant Rec Center is where he lived and breathed basketball as a kid. The 5 thunder bolts: TEAM…he’s so tight with his team that he wanted us to find a way to symbolize that. Performance wise he’s all about having a lightweight, comfort, sleek conforming fit.
*Will the KD line remain under $90 in the future? Yes, as long KD wants to keep his signature shoe under $90, Nike will oblige. KD wants everyone to be able to afford his shoes! It’s something he’s always dreamed of.
*Will there be a creamsicle colorway? Yes, but it won’t be the orange version that he wore last year with the KD II. Leo was tight lipped about the actual colorway, but mentioned KD will wear the colorway on Christmas day. There will also at least be 7 different colorways released, with some additional player edition/special edition colorways released at the Footlocker House of Hoops.
Leo Chang, designer of the new Nike Zoom KD III will be on Nike Basketball’s Facebook today at 6pm EST time taking fan questions about KD’s new Nike Zoom KD III signature shoe. Join Leo today at Facebook.com/NikeBasketball to discuss all things KD III. And if you haven’t picked up a pair of KD III’s yet, pick them up in the Nike Store.