The Nike Zoom KD III EA Sports colorway will be available today in limited quantities only at the Nike Store in Santa Monica, CA. The Santa Monica Nike Store has specific rules for how to grab a pair. Check them out below:

KD III EA Sports Wristbands will be issued for the on Thursday, February 17th @ Noon

***You may line up a half hour before noon for wristband distribution. This will be strictly enforced and anyone lining up before 11:30am will be asked to leave***

Those with wristbands can come back to attempt to buy a pair when they are released at 8pm. We ask that everyone with a wristband line up 30 minutes prior to 8pm on Thursday night so that we can organize the line numerically – we will start selling at 8pm.

ONE wristband per person.

Wristbands DO NOT guarantee a pair of shoes or guarantee a size – wristbands ONLY guarantee your spot in line for this launch on Friday.

ONE pair per person may be purchased.

EA Sports…It’s in the game.

KD is on the cover of EA Sports NBA ELITE 11 game. To launch the game EA is hosting a 3 day party in NYC called Triple Double. The event will be held September 24-26 at 960 Avenue of the America’s in NYC. The event is free and will give fans a chance to play both NBA ELITE 11 and NBA Jam for the first time. For more information on the event, click HERE.

Before KD joined Team USA to prepare for the FIBA World Basketball Tournament, he made a trip up to EA Sports to give them some pointers on how to make NBA ELITE 11 a great game. Here are two videos from KD’s visit with the EA Sports team:

What’s going on everybody? I’m just out here in New York City for this USA Basketball training camp, working hard every day and trying to get ready for the World Championship in Turkey.

I’m sure some of you heard by now that I had a guest spot on the new Wale mix tape. Wale is like my family. We’re both from D.C. and we’ve known each other for a while now. He reached out to me a few months ago asking if I wanted to be on his mix tape and I really didn’t know what to say. H told me not to worry about it.

Really, I just wanted people to see another side of me. It was pretty cool and I’m grateful for him letting me be on it. It felt good to get this opportunity. If anybody wants to hear me, go get that mix tape. We laid it down just before I went to Vegas for the first USA training camp. People have been asking me if I was nervous, but to tell you the truth I really wasn’t at all. I felt comfortable being around the mic, plus I’ve got my own studio that I like to mess around in back in Oklahoma City. So I just went with the flow. It wasn’t like I was rapping. The words just kind of came to me. Besides, I’m not the kind of guy who’s gonna boast about myself.

While we’re on the topic of music, I also got involved with P’Tones Records out in L.A. with Wale and Kenny Burns. I’m partnering with them to build a music studio for high school students in the D.C. area. I just want to see kids, especially ones in the D.C. area, gain more knowledge on how to make music and be producers or singers or rappers. I wanted to help people out so that we have more people get into the music industry out of D.C. You can help us raise money for the program by voting for P’Tones Records to win a Refresh Grant HERE.

Aside from that, I’ve just been doing my thing. Because I’ve got something going with EA Sports, one of my guys there hooked me up with the new Madden football game a few weeks back, so I’ve been hooked on that.

A big thanks to EA again for that because I love Madden. EA Sports puts out some good games and each year Madden keeps getting better and better. I’ve been playing my father and my brothers for a week or two now. I also had a little fun talking trash on Twitter with my friend Bow Wow about Madden. He thinks he can beat me, but no way that’s happening! I’ve got a pretty good handle on it so I’m looking forward to playing some of my teammates when we get together again. This year’s Madden is definitely tougher than last year’s game. And you know I always going to play with my ‘Skins.

So are any of you aspiring musicians or producers? And has anyone else got the new Madden? What do you all think? Let me know in my comments section.

Fans: Be sure to check out Kevin on Twitter and Facebook.

Check out this video of Kevin, Brandon Jennings and Stephen Curry chatting about EA’s new NBA ELITE 11. For more information on NBA ELITE 11, visit NBAElite.com.

-Team KD

What’s good everyone? Like I promised, I’m back on my blog to talk about that announcement I’m in New York City for.

Well, you might have heard by now that I’m on the cover of the new EA Sports video game NBA Elite 11!

Seeing myself on the cover of that game, I really can’t explain it any other way except for how much of a blessing it is. I’m truly, truly blessed.

I’ve been playing that game ever since I was eight or nine years old — and every year I’m excited to see who’s on the cover. I just can’t believe it’s me!

It‘s a good cover and a good game and I’m very thankful to EA Sports for putting me on this year’s cover. I’ve just got to go out there and continue to keep playing hard and hopefully good things continue to come my way. But like I said, I’m just very blessed and appreciative for this.

When I sit down to play this game you can bet I’m going to play with our team, the Thunder. I remember when I was on the March Madness ’08 cover, which was an EA Sports game, too. That was a dream come true back then. This is my second one and it hasn’t gotten old — it’s still a dream come true. Now that I’m on the biggest stage it’s just cooler. I’m excited to play it!

So make sure to go out and get yourself a copy of NBA Elite 11 when it drops in October. I’ll make sure to give you all the heads up when the demo drops. For now, go to NBAElite.com to find out everything EA is doing with the game.

Make sure to come back to my blog tomorrow, as I’ll give my thoughts on the NBA Finals and the NBA Draft.

THUNDER UP!

Fans: Be sure to check out Kevin on Twitter and Facebook.

Redwood City, Calif. — Tuesday, June 22, 2010 — Electronic Arts Inc. (NASDAQ: ERTS) announced today that Oklahoma City Thunder small forward, Kevin Durant, will be the cover athlete for NBA ELITE 11. A 2010 NBA All-Star, Durant became the youngest player in NBA history to lead the league in scoring this past season, and he helped lead the Thunder to an impressive 50 win season and an NBA Playoffs berth. NBA ELITE 11 is currently in development under the EA SPORTS™ brand by EA Canada in Vancouver, B.C. and will be available worldwide this October.

NBA ELITE 11 introduces significant gameplay changes that promise to revolutionize the basketball videogame experience. Hands-On Control is an innovative new control scheme that allows for one-to-one responsiveness of a player’s movement and actions on the court, as opposed to predetermined animations from the past that require users to wait while a scenario played out before making the next move. Hands-On Control is unique to NBA ELITE 11 and it is used to manage everything within a player’s offensive and defensive arsenal, including: dribble moves, dunks, drives to the basket, fadeaways, mid-air adjustments, blocks, steals and more.

“I’ve always been a fan of EA SPORTS,” said Durant. “This has been an exciting year for me and the team, and capping it off with being on the cover of NBA ELITE 11 is cool.”

“Durant is a game changer,” said Jordan Edelstein, VP Marketing, EA SPORTS. “There has never been a player his size with his skill set, and there has never before been a basketball videogame like NBA ELITE. Just like we see Durant as the future of the NBA, NBA ELITE 11 represents the future of basketball videogames by providing a gameplay experience you simply won’t find anywhere else on the market.”
Picked second overall in the 2007 NBA Entry Draft, Durant has accumulated an impressive list of accomplishments in his short professional career, including being named the 2008 T-Mobile NBA Rookie of the Year. Additionally, he will be representing the USA in the 2010 FIBA World Championships this summer in Turkey.

Durant is only the third player in EA SPORTS history to be featured both on the pack of an NCAA and an NBA licensed product. Durant was featured on the cover of NCAA March Madness 08.

NBA ELITE 11 will be available for the PLAYSTATION®3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft. The game has not yet been rated by the ESRB. For more information, log onto http://nbaelite.easports.com

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR® golf, and EA SPORTS Active™.
For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.