Today in New York City, KD was part of the launch for Nike’s new NIKE+ FuelBand product. FuelBand is an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active.
The ergonomic NIKE+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will be the ultimate measure of your athletic activity. NikeFuel is a proprietary technology that measures your activity through the movement of your wrist. NikeFuel motivates athletes to do more with a NikeFuel score that makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities. The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.
Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts â€” which vary based on someone’s gender and body type â€” NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned.
As part of the launch for the product, KD was featured in the NIKE+ FuelBand “Counts” spot and on hand in New York for the launch event with Nike athletes Carmelita Jeter and Lance Armstrong. KD said he’ll wear the FuelBand while practicing — and possibly during NBA games.
“I love it. I’m a competitive person. So being able to match my scores up with all my friends and fellow athletes from around the world, that’s going to be fun.”
Here’s a look at the “Counts” Spot KD is featured in as part of the launch
Hear what Basketball Never Stops means to KD, LeBron, Amar’e, Dirk, Sue Bird, Coach K, Questlove, and J. Cole.
KD joined fellow Nike Basketball stars Dirk Nowitzki, LeBron James, Sue Bird and Amare Stoudemire in the new Nike Basketball “Basketball Never Stops” campaign.
Despite the NBA lockout, KD has been seeding the idea of “Basketball Never Stops” by participating in pro-ams and charity games for fans across the globe the entire off-season.
Musicians Questlove and J Cole also star in the spot.
BEAVERTON, Ore. (September 9, 2011) – Nike today announced that 1500 pairs of the mythical 2011 NIKE MAG shoes will be auctioned on eBay, nikemag.eBay.com, with all net proceeds going directly to The Michael J. Fox Foundation.
“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, sneakerheads and Back to the Future fans,” said Michael J. Fox. “With their support we can accelerate our objective of finding a cure for Parkinson’s.”
The NIKE MAG shoes originally captured the imagination of audiences in Back to the Future II, when the character Marty McFly, played by Michael J. Fox, wore them in the year 2015. Nike has been urged to release the shoes for many years. Leading up to the release of the 2011 NIKE MAG, a generous 50 million dollar match grant was given to the Michael J. Fox Foundation by Sergey Brin and Anne Wojcicki. They will match all donations to the foundation, up to 50 million dollars, through the end of 2012. The timing seemed perfect to bring the 2011 NIKE MAG back to support a bigger idea.
“We wanted to translate the excitement people have for the â€˜greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, Nike CEO, who was on the Back to the Future II set in 1988 when Fox donned the original NIKE MAG shoes. “But the long-term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”
When the original Back to the Future creative team learned of Nike’s desire to support Fox’s foundation with the release of the 2011 NIKE MAG shoes, Executive Producer Frank Marshall joined the effort. A concept was hatched to develop a â€˜Lost Scene’ to honor the original Back to the Future films and characters, capturing Doc Brown’s efforts to make Marty â€˜fit in’ during his visit to 2015.
Original cast members Christopher Lloyd and Donald Fullilove reprise their beloved roles and actor Bill Hader and basketball star Kevin Durant join the Back to the Future legacy as store clerk and customer. The sales manager is played by original NIKE MAG designer and Vice President of Design at Nike, Tinker Hatfield, who also oversaw the development of the 2011 NIKE MAG shoe. Hatfield indifferently informs Lloyd he has landed in the wrong year and the power lacing NIKE MAG shoes he is seeking for Marty McFly won’t be available until 2015. The film was created in collaboration with Wieden + Kennedy and features :60, :90 and two-minute versions.
The first rechargeable footwear from Nike, the 2011 NIKE MAG shoes were designed to be precise replicas of the originals from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The only deviation from the original is additional foam support in the ankle and toe box for increased comfort. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.
Nike has donated 1500 pairs of the 2011 NIKE MAG shoes to the Michael J. Fox Foundation for Parkinson’s research, which will be available on eBay at nikemag.eBay.com. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault, a differentiated platform for select designer and branded fashion events. The auction starts today and will end September 18. In addition, the shoes are listed using eBay Giving Works, the company’s innovative online philanthropy program that enables millions of people to easily connect with and donate to organizations they care about. The auction is managed by Auction Cause for the Michael J. Fox Foundation.
Check out KD in this new Gatorade commercial. Serena Williams. Allyson Felix. Kevin Durant. Tim Howard. They’re all world-class athletes who demand the best from their bodies. And they know that everything they do on the outside starts with what’s inside. So this campaign metaphorically examines the story inside the athletes. What drives them, what fuels them, what pushes them before, during and after their competitions and workouts. Let us know what you think of the commercial!
What’s good everyone? We have a tough game tonight against the Magic, so make sure you check us out tonight.
You might have caught this during the All-Star game, but just in case, I wanted to share my new Gatorade G Series Prime Commercial with y’all. How many of you use G Series 01 Prime before you workout or play ball? It’s become part of my game day routine! Let me know what some of your game day or pre-workout routines are in the comments section!