Kevin Durant Joins All-Star Lineup to Launch ‘HAITI: Aid Still Required’ Campaign

Normally everyone forgets about tragedies a few weeks or months after they happen. Not so with this group.

Despite it being two full years since the 7.0 magnitude earthquake leveled the capital city of Port-au-Prince, more than 40 high profile personalities will use their Twitter and Facebook accounts this Thursday, the 12th, to rekindle interest in helping Haiti.

The lineup, which includes Maroon 5, Sting, Alicia Keys, Lady Antebellum, Hugh Jackman, Sheryl Crow, Tim McGraw, Martha Stewart, Bonnie Raitt, Jackson Browne, Don Cheadle, Deepak Chopra and NBA stars Kevin Durant, Paul Pierce, Blake Griffin, and Chris Paul, has a combined total of 125 million social media followers.

“Before the earthquake, Haiti was already the poorest nation in the Western Hemisphere,” explains Hunter Payne, producer of the campaign and President of Aid Still Required. “The last thing it needed was a disaster.”

The earthquake exacerbated ever-worsening conditions on the island. The number of orphaned and abandoned children has doubled since the quake, the incidence of rape has increased markedly, and Haiti’s floundering education system took a severe hit when schools toppled.

“On our trip there this past summer it was difficult to see much progress,” says Andrea Herz Payne, Chairman and co-founder of Aid Still Required. “At the same time we saw how eager the Haitian people are to improve their situation. There was no way we could come home and forget about them.”

Haiti was once a lush, thriving paradise. A few hundred years ago it provided France with about a third of its domestic product. But after gaining independence from France in 1804, the populace turned to subsistence farming, deforesting the countryside in the process. Today 98% of Haiti is barren, and the resultant flight to the cities has left urban areas impossibly overcrowded.

When the earthquake hit Port-Au-Prince, it destroyed hospitals, air, sea and land transport facilities, and communication systems, and left over a million survivors homeless and hundreds of thousands starving and without proper sanitation or clean drinking water. Today, the people of Haiti continue to live in a state of emergency.

“The usual pattern is for the public to contribute generously in the moment of a disaster and then forget about it,” says Hunter. “But disasters don’t heal themselves – they take time, energy and resources over a protracted arc. We hope this campaign will go a long way to engendering this kind of thinking not only about this tragedy but all others as well.”

Proceeds from the campaign are funding reforestation projects, infrastructure and teachers for orphanages, and trauma relief programs for PTSD and rape victims.

Donations –

Campaign Sponsor – Snoball – ‘Empowering change through social giving.’

Contact for more information.

Thunder Players, Kids Celebrate Holiday Spirit With Shopping Spree

Well after the Thunder players and the families they were shopping with left Target on Tuesday, balloons from the team’s Holiday Assist event still floated around on the backs of shopping carts to go home with other guests.

But that is just a drop in the bucket of the long-lasting effects the team shopping spree will have on families throughout the community.

Ten families, all part of Sunbeam Family Services’ Grandparents Raising Grandchildren program, each had $1,000 to spend at the northwest Oklahoma City store to make their holiday wishes come true. And they each had some help spending it.

While Thunder Girls shopped with the grandparents, Thunder players took the children on a shopping spree like they never imagined.

This is the fourth year the Thunder has put on this event, and it has become a favorite holiday tradition for staff and players alike.


Kevin Durant, Nike and Back to the Future Raise $4.7 Million for Parkinson’s Research

NEW YORK, November 11, 2011 — The Michael J. Fox Foundation for Parkinson’s Research (MJFF) today announced that Nike’s total funds raised for the Foundation, generated by the 10-day eBay auction of 1,500 pairs of limited edition 2011 NIKE MAG shoes, topped $4.7 million. The funds will go straight to the Foundation’s aggressive research programs to help speed a cure for Parkinson’s disease.

Not only did the release of the 2011 NIKE MAG shoes generate a remarkable sum for Parkinson’s research, it also brought the critical unmet medical need in Parkinson’s disease to the attention of new audiences. On the first day of the auction, the Foundation’s Website ( experienced a greater than 1300-percent increase in traffic over the same day in 2010. Over the course of the 10-day auction, the Foundation’s Facebook page ( added almost 10,000 new fans.

Through the $50-million Brin Wojcicki Challenge, effective through 2012, the proceeds of the auctions will be doubled — bringing the total funds generated to $9.4 million. The Challenge was announced earlier this year and is made possible by the leadership of longtime Foundation friends Sergey Brin, co-founder of Google, and his wife, Anne Wojcicki, co-founder of personal genetics company 23andMe.

“The enthusiasm this project ignited, and the funds and awareness the shoes generated for Parkinson’s research, are both humbling and inspiring,” said Fox. “Our Foundation is truly grateful to Nike for this unique partnership that brought Back to the Future fans, sneakerheads and the PD community together in the quest to eradicate Parkinson’s from the space-time continuum.”

Appearing on “The Late Show with David Letterman” on September 8, Fox revealed the 2011 NIKE MAGs to the world, officially kicking off the eBay Fashion Vault auctions that closed on September 18. The shoe was an exact replica of the originals he wore as Marty McFly in Back to the Future II, down to the contours of the upper, the glowing LED panel and the electroluminescent “NIKE” in the strap.

“We are thankful to the communities and individuals who showed their support to Michael and his Foundation,” says Mark Parker, Nike CEO. “We hope their actions will have a lasting impact on the Foundation’s goal to end Parkinson’s disease.”

The much-anticipated release of the “greatest shoe never made” sparked a whirlwind of excitement spanning the globe with the unveil of a ‘Lost Scene’ created to honor the original Back to the Future films and characters. The episode has been viewed over 2.9 million times on YouTube to date.

At the 2011 NIKE MAG launch party in Los Angeles, British rapper and avid sneaker collector Tinie Tempah won the distinction of owning the first pair of the 2011 NIKE MAG with his $37,500 bid at live auction. The unprecedented fervor continued throughout the online auctions and beyond, with an average selling price per pair of $3,600. An additional 10 pairs were sold at live auctions, from Paris to Tokyo. Christopher Lloyd, who reprised his beloved role in the Back to the Future ‘Lost Episode,’ donated his own pair of NIKE MAG shoes back to the cause, autographing the box for good measure. Mr. Lloyd’s shoes drew $13,500 for Parkinson’s research at a live auction event held September 17 at NikeTown New York. Combined, the live and online auctions raised a total of $4.7 million, which reflects all final settled transactions, authenticated by eBay and Nike.

Fox concluded, “Creating a future without Parkinson’s requires the involvement of many. Thanks to Nike and everyone who took part in this incredible event, our ranks have grown exponentially.”

About The Michael J. Fox Foundation for Parkinson’s Research
As the world’s largest private funder of Parkinson’s research, The Michael J. Fox Foundation is dedicated to accelerating a cure for Parkinson’s disease and improved therapies for those living with the condition today. The Foundation pursues its goals through an aggressively funded, highly targeted research program coupled with active global engagement of scientists, Parkinson’s patients, business leaders, clinical trial participants, donors and volunteers. In addition to funding over $270 million in research to date, the Foundation has fundamentally altered the trajectory of progress toward a cure. Operating at the hub of worldwide Parkinson’s research, the Foundation forges groundbreaking collaborations with industry leaders, academic scientists and government research funders; increases the flow of participants into Parkinson’s disease clinical trials with its personalized online tool, Fox Trial Finder; promotes Parkinson’s awareness through high-profile advocacy, events and outreach; and coordinates the grassroots involvement of thousands of Team Fox members around the world. Now through December 31, 2012, all new, returning and increased giving to The Michael J. Fox Foundation will be matched on a dollar-for-dollar basis with the $50-million Brin Wojcicki Challenge, launched by Sergey Brin and Anne Wojcicki.

About Nike, Inc.
Nike, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit

About eBay Inc. and eBay Fashion
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about connecting buyers and sellers. We do so through eBay, the world’s largest online marketplace, which allows users to buy and sell on eBay platforms in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI Commerce, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. For more information about the company and its global portfolio of online brands, visit

eBay Fashion is a dedicated destination for fashion on eBay, delivering an inspired, interactive shopping experience. With more than 20 million daily listings, eBay Fashion surfaces an unparalleled selection of new, designer and brand name clothing, shoes and accessories at incredible value. The eBay Fashion Vault platform offers exclusive, limited time sales direct from designers and brands and the eBay Fashion iPhone app lets shoppers browse, buy and virtually try on items from the millions of fashion listings—anytime, anywhere. For more, visit, and to join the conversation, go to or follow @eBay_Fashion.

Kevin Durant and Blake Griffin to Headline October 23 Game in OKC

The Cox Center in downtown Oklahoma City will be the site for the USFleetTracking Basketball Invitational scheduled for October 23 at 6 p.m. NBA All Stars Kevin Durant and Blake Griffin will headline the event. The remainder of the game roster will be announced in the coming days.

Tickets, starting at $29, go on sale Monday at Noon at, the Cox Center Box Office, participating Homeland stores, or by calling 1-800-745-3000. A portion of ticket proceeds will benefit non-profit groups selected by the players.

Kevin Durant, Nike and the Back to the Future Crew Help Raise Money to Fight Parkinsons

BEAVERTON, Ore. (September 9, 2011) – Nike today announced that 1500 pairs of the mythical 2011 NIKE MAG shoes will be auctioned on eBay,, with all net proceeds going directly to The Michael J. Fox Foundation.

“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, sneakerheads and Back to the Future fans,” said Michael J. Fox. “With their support we can accelerate our objective of finding a cure for Parkinson’s.”

The NIKE MAG shoes originally captured the imagination of audiences in Back to the Future II, when the character Marty McFly, played by Michael J. Fox, wore them in the year 2015. Nike has been urged to release the shoes for many years. Leading up to the release of the 2011 NIKE MAG, a generous 50 million dollar match grant was given to the Michael J. Fox Foundation by Sergey Brin and Anne Wojcicki. They will match all donations to the foundation, up to 50 million dollars, through the end of 2012. The timing seemed perfect to bring the 2011 NIKE MAG back to support a bigger idea.

“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, Nike CEO, who was on the Back to the Future II set in 1988 when Fox donned the original NIKE MAG shoes. “But the long-term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”

When the original Back to the Future creative team learned of Nike’s desire to support Fox’s foundation with the release of the 2011 NIKE MAG shoes, Executive Producer Frank Marshall joined the effort. A concept was hatched to develop a ‘Lost Scene’ to honor the original Back to the Future films and characters, capturing Doc Brown’s efforts to make Marty ‘fit in’ during his visit to 2015.

Original cast members Christopher Lloyd and Donald Fullilove reprise their beloved roles and actor Bill Hader and basketball star Kevin Durant join the Back to the Future legacy as store clerk and customer. The sales manager is played by original NIKE MAG designer and Vice President of Design at Nike, Tinker Hatfield, who also oversaw the development of the 2011 NIKE MAG shoe. Hatfield indifferently informs Lloyd he has landed in the wrong year and the power lacing NIKE MAG shoes he is seeking for Marty McFly won’t be available until 2015. The film was created in collaboration with Wieden + Kennedy and features :60, :90 and two-minute versions.

The first rechargeable footwear from Nike, the 2011 NIKE MAG shoes were designed to be precise replicas of the originals from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The only deviation from the original is additional foam support in the ankle and toe box for increased comfort. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

Nike has donated 1500 pairs of the 2011 NIKE MAG shoes to the Michael J. Fox Foundation for Parkinson’s research, which will be available on eBay at Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault, a differentiated platform for select designer and branded fashion events. The auction starts today and will end September 18. In addition, the shoes are listed using eBay Giving Works, the company’s innovative online philanthropy program that enables millions of people to easily connect with and donate to organizations they care about. The auction is managed by Auction Cause for the Michael J. Fox Foundation.

Kevin Durant Hosts a Holiday Celebration for Citizens Caring for Children

Oklahoma City Thunder All-Star Kevin Durant hosts a holiday celebration for 120 foster children from Citizens Caring for Children. The boys and girls will enjoy an afternoon filled of surprises including a pizza party provided by Pizza Hut, games, shooting hoops and face painting. Each child will receive a Nike backpack loaded with KD’s favorite things: an iPod shuffle, iTunes gift card, Skullcandy headphones and Nike gear. Kevin will also present Citizens Caring for Children with a new flat screen television, an Xbox 360 console, a Nintendo Wii system and games for the facility’s “BEAR Cave” activity room.

WHEN: Saturday, December 18, 3:00-5:00pm

WHERE: All Souls Episcopal Church
Christian Family Life Center Gymnasium
6404 North Pennsylvania Avenue
Nichols Hills, OK. 73116
(The gym is located north of the church)

MEDIA: The event is closed to the public, but open for media coverage. Please note due to DHS policy and for the protection of the children, only side and back view photographs are permitted.

Citizens Caring for Children: Breaks the cycle of abuse and neglect for Oklahoma foster children by addressing their material, emotional, intellectual and spiritual needs because every child deserves the chance for a better life. Citizens Caring for Children provides programs to promote self-worth, self-esteem and develop character to give hope, change lives and create healthy futures.

Kevin Durant Funds Renovations at Seat Pleasant Activity Center

As a young man, Kevin Durant spent most of his days at the Seat Pleasant Activity Center. To help keep the activity center going for the next generation of Seat Pleasant kids, KD donated $25K to renovate the Activity Center’s game room/lounge area. In honor of KD’s donation, the Seat Pleasant community center has named the new room “Durant’s Den”. KD made the donation last summer and was on hand this past weekend for the opening of “Durant’s Den”.

Read more about KD’s Donation to the Seat Pleasant Activity Center HERE.

Check out photos from the “Durant’s Den” dedication HERE.

Kevin Durant and P’Tones Records Apply for the Pepsi Refresh Grant

KD has joined forces with Los Angeles based P’Tones records, rapper Wale and television host Kenny Burns to help build a music studio for high school students in the Washington D.C. area. P’Tones plans to develop a total of 12 studios across the country that will provide high school students with hands-on recording skills and insight into the music industry. To help fund the initiative, they are applying for a $250,000 grant from the Pepsi Refresh Grant. You can help them receive the Pepsi Refresh Grant by voting HERE.

For more information, view the press release below:


Los Angeles, CA, Aug 1, 2010 — P’Tones Records announced today that on June 1st, the nonprofit organization will apply to the Pepsi Refresh Grant Competition for a $250,000 grant to fund its planned 12-city nationwide expansion initiative. This will enable P’Tones to develop 12 new recording studios that provide high school students with hands-on recording skills and insight into the music industry. In order to win the grant, voters must visit the official Pepsi Refresh Link ( beginning on June 1 and vote for the organization.

“We are very excited about the Pepsi Refresh Project,” said Oren Rosenbaum, Founder and CEO of P’Tones Records. “It emphasizes the message of giving back to your community, which is what our organization is all about.”

P’Tones is an after-school program for urban high school youth that provides access to semi-professional music studios and an education on how to run a fully functional record label. Its six-course curriculum covers Marketing, New Media, Art, A&R, Publicity and Music Production. The program is run by college interns and celebrity spokespeople, and provides insight into not only music creation, but also the business of the industry and beyond. P’Tones Records is strategically aligned with Warner Music Group, allowing its various music releases to reach the hands of some of the most sought after executives in the industry.

P’Tones Records is strategically aligned with Warner Music Group, allowing its various music releases to reach the hands of some of the most sought after executives in the industry. P’Tones spokespeople include: Lil’ Wayne, Nas, Talib Kweli, Wale, Kevin Durant, Floyd Mayweather Jr., Cool & Dre, Drumma Boy, and more. To date, the organization has partnered with NYU, Miami University, Tulane University, NCCU, and FAMU to provide internships, financial aid, and scholarship opportunities to students applying to partner universities.

P’Tones Records was founded in 2006 by then-17 year old Oren Rosenbaum. As a high school student, he wanted to provide a place where teens could go after school to become enthusiastic about learning and exploring their own musical, professional, and/or artistic talents. P’Tones partners with local community centers and universities to administer programs, funding their development through charitable donations. Once opened, each location is self-sustaining, and students who excel in the curriculum are eligible for college scholarships and/or internships at a major record label.

For more information, contact:

Andrew Silberstein
P’Tones Records/Music Man Media
(646) 417-8322 x701

Bijan Gharavi
P’Tones Records
(310) 279-7090

Kevin Durant Shines On and Off the Court

There has been a ton of talk this season about how great KD has been performing on the court. He’s currently the league leader in scoring and has has already helped the Thunder clinch a playoff spot. With all of his on the court success, it’s easy to miss some of the things he’s done off the court.

From his Giving Tree event this past Christmas, to making a donation to Haiti, KD has also established himself as an all-star off of the court. Here’s a video that will play before KD is recognized at this Thursday’s 34th Annual March of Dimes Sports Headliner Banquet:

KD Assists a Local OKC Family

This season, Thunder players James Harden, Jeff Green and Thabo Sefolosha treated local families in need to food shopping sprees and gift cards as part of an ongoing Thunder initiative in partnership with Homeland Stores. Thunder forward Kevin Durant joined his teammates’ efforts this month by taking a 25-year-old single woman and sole caretaker of her six nieces and nephews, ages 7 months to 7 years, on a Homeland shopping spree. Durant also provided the family with a $500 gift card for future grocery purchases.

In an effort to support Oklahoma City residents experiencing financial hardship, the deserving families are selected with the help of the Regional Food Bank of Oklahoma and the Salvation Army of Oklahoma.

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