Kevin Durant Helps Launch the NIKE+ FuelBand

Today in New York City, KD was part of the launch for Nike’s new NIKE+ FuelBand product. FuelBand is an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active.

The ergonomic NIKE+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will be the ultimate measure of your athletic activity. NikeFuel is a proprietary technology that measures your activity through the movement of your wrist. NikeFuel motivates athletes to do more with a NikeFuel score that makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities. The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.

Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts — which vary based on someone’s gender and body type — NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned.

As part of the launch for the product, KD was featured in the NIKE+ FuelBand “Counts” spot and on hand in New York for the launch event with Nike athletes Carmelita Jeter and Lance Armstrong. KD said he’ll wear the FuelBand while practicing — and possibly during NBA games.

“I love it. I’m a competitive person. So being able to match my scores up with all my friends and fellow athletes from around the world, that’s going to be fun.”

Here’s a look at the “Counts” Spot KD is featured in as part of the launch



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