Highlights from Zoom KD III Designer Leo Chang’s Facebook Chat
Yesterday, the designer of the Zoom KD line, Leo Chang, participated in a chat about the new Zoom KD III on the Nike Basketball Facebook. Here are some highlights from the chat.
*KD III is coming to Nike iD in the Spring of 2011: For those interested in customizing the KD III, this will be your opportunity to design the KD III in exactly the colorway you want. Leo hinted that there should be some other options available for customization of the KD III on Nike iD beyond just color.
*Biggest difference between the KD II and KD III: The KD III has no strap, has Flywire (Skinwire) technology and is lighter than the KD II.
*Cushioning setup: Zoom Air unit in the forefoot, Phylon midsole.
*What positions on the floor does the shoe work best for? Since Nike is aware that most of KD’s teammates like to wear the KD line, they designed the shoe to work for all 5 positions and for players as versatile as KD.
*Will the KD III’s be available in Kid sizes? Yes, in the spring of 2011.
*Why is Kevin Durant’s shoe only $88 when the Kobe and LeBron lines run over $130 each? Does it mean the shoe is inferior? KD insists Nike make his shoe at a price point under $90, so Nike has to get real creative on designing and building a shoe that can perform as well as Kobe and LeBron lines. By no means is it inferior in performance. Nike tries to pack as much punch in it as possible. They just are more efficient with their embellishments so they can focus on performance. The technology must be pretty sufficient as KD wears STOCK KD III kicks with no additional performance customizations.
*How involved was KD in the design process? KD was very involved in the design process. Nike started by asking him what he wanted in the KD III before Leo put pen to paper. KD even let teammates like Nick Collison have an influence on the design. A lot of the storytelling details were specifically requested by KD. Video game controller buttons, something that talked about his team, his family, and Seat Pleasant (his hometown). Video game controller buttons: KD is a bit obsessed with gaming! Piano keys: KD loves to make beats when he’s not hooping and playing games. WP: KD’s parents’ initials, Seat Pleasant: Seat Pleasant Rec Center is where he lived and breathed basketball as a kid. The 5 thunder bolts: TEAM…he’s so tight with his team that he wanted us to find a way to symbolize that. Performance wise he’s all about having a lightweight, comfort, sleek conforming fit.
*Will the KD line remain under $90 in the future? Yes, as long KD wants to keep his signature shoe under $90, Nike will oblige. KD wants everyone to be able to afford his shoes! It’s something he’s always dreamed of.
*Will there be a creamsicle colorway? Yes, but it won’t be the orange version that he wore last year with the KD II. Leo was tight lipped about the actual colorway, but mentioned KD will wear the colorway on Christmas day. There will also at least be 7 different colorways released, with some additional player edition/special edition colorways released at the Footlocker House of Hoops.
Make sure you pick up a pair of Zoom KD III kicks here.
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