Kevin Durant and P’Tones Records Apply for the Pepsi Refresh Grant
KD has joined forces with Los Angeles based P’Tones records, rapper Wale and television host Kenny Burns to help build a music studio for high school students in the Washington D.C. area. P’Tones plans to develop a total of 12 studios across the country that will provide high school students with hands-on recording skills and insight into the music industry. To help fund the initiative, they are applying for a $250,000 grant from the Pepsi Refresh Grant. You can help them receive the Pepsi Refresh Grant by voting HERE.
For more information, view the press release below:
Los Angeles, CA, Aug 1, 2010 Ã¢â‚¬” PÃ¢â‚¬â„¢Tones Records announced today that on June 1st, the nonprofit organization will apply to the Pepsi Refresh Grant Competition for a $250,000 grant to fund its planned 12-city nationwide expansion initiative. This will enable P’Tones to develop 12 new recording studios that provide high school students with hands-on recording skills and insight into the music industry. In order to win the grant, voters must visit the official Pepsi Refresh Link (http://www.refresheverything.com/ptones) beginning on June 1 and vote for the organization.
Ã¢â‚¬Å“We are very excited about the Pepsi Refresh Project,Ã¢â‚¬Â said Oren Rosenbaum, Founder and CEO of PÃ¢â‚¬â„¢Tones Records. Ã¢â‚¬Å“It emphasizes the message of giving back to your community, which is what our organization is all about.Ã¢â‚¬Â
PÃ¢â‚¬â„¢Tones is an after-school program for urban high school youth that provides access to semi-professional music studios and an education on how to run a fully functional record label. Its six-course curriculum covers Marketing, New Media, Art, A&R, Publicity and Music Production. The program is run by college interns and celebrity spokespeople, and provides insight into not only music creation, but also the business of the industry and beyond. PÃ¢â‚¬â„¢Tones Records is strategically aligned with Warner Music Group, allowing its various music releases to reach the hands of some of the most sought after executives in the industry.
PÃ¢â‚¬â„¢Tones Records is strategically aligned with Warner Music Group, allowing its various music releases to reach the hands of some of the most sought after executives in the industry. PÃ¢â‚¬â„¢Tones spokespeople include: Lil’ Wayne, Nas, Talib Kweli, Wale, Kevin Durant, Floyd Mayweather Jr., Cool & Dre, Drumma Boy, and more. To date, the organization has partnered with NYU, Miami University, Tulane University, NCCU, and FAMU to provide internships, financial aid, and scholarship opportunities to students applying to partner universities.
PÃ¢â‚¬â„¢Tones Records was founded in 2006 by then-17 year old Oren Rosenbaum. As a high school student, he wanted to provide a place where teens could go after school to become enthusiastic about learning and exploring their own musical, professional, and/or artistic talents. PÃ¢â‚¬â„¢Tones partners with local community centers and universities to administer programs, funding their development through charitable donations. Once opened, each location is self-sustaining, and students who excel in the curriculum are eligible for college scholarships and/or internships at a major record label.
For more information, contact:
P’Tones Records/Music Man Media
(646) 417-8322 x701
Tags: Charity, Community Work, Kenny Burns, Kevin Durant, P'Tones Records, Pepsi Refresh Grant, Wale